| Information | Listing (Art. 19) | Product or packaging (Art. 16(3)) |
|---|---|---|
| Manufacturer name, postal and electronic address | Required | Not required |
| EU responsible person name, postal and electronic address | Required | Required |
| Product identification incl. picture, type | Required | Not required |
| Warnings and safety information in a language consumers understand | Required | Not required |
What the law requires on the listing
The offer of a product sold online must clearly and visibly show at least the following information. GPSR Art. 19
- The manufacturer's name, trade name or trade mark, and a postal and electronic address. GPSR Art. 19 Buchst. a
- Where the manufacturer is not in the EU, the name, postal and electronic address of the responsible person. GPSR Art. 19 Buchst. b
- Information identifying the product, including a picture, its type and any other product identifier. GPSR Art. 19 Buchst. c
- Any warning or safety information to be affixed to the product or packaging, in a language consumers in the target Member State can easily understand. GPSR Art. 19 Buchst. d
What goes on the product and packaging
The responsible person's name, trade name or trade mark and contact details, including postal and electronic address, must be indicated on the product, its packaging, the parcel or an accompanying document. GPSR Art. 16 Abs. 3
Recommended practice: print it on the packaging or manual and write it on the listing as well, with name and address identical in both places.
Who can be the EU responsible person
The operators listed in Article 4 of the market surveillance regulation: an EU manufacturer; an importer when the manufacturer is outside the EU; an authorised representative with the manufacturer's written mandate. Verordnung (EU) 2019/1020 Art. 4 Abs. 2
An EU fulfilment service provider only qualifies where no other such operator is established in the EU. Verordnung (EU) 2019/1020 Art. 4 Abs. 2
On request of the market surveillance authorities the responsible person must provide documented evidence of its checks. GPSR Art. 16 Abs. 2
What Amazon checks
The above is what the law requires of the listing. Which fields Amazon sets in Seller Central and how it reviews them was not verified here: those pages need a login and are not public documents. Follow the compliance prompts in your own account.
What this guide did not verify
Not verified here: the German fine amounts for GPSR breaches, prices of responsible-person services, and Amazon's review fields in Seller Central.