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Amazon notice: listings may be removed without valid EU Responsible Person and manufacturer information. What now?

The sentence you received

Your listings may be removed if they don't have valid EU Responsible Person and manufacturer information when the regulation becomes applicable on December 13, 2024.

This site is not affiliated with Amazon. Quotations come from public posts on the Amazon Seller Forums; those marked as quoted are Amazon e-mails or texts posted by sellers, whose full text we cannot verify. Amazon's help pages need a login and were not checked page by page.

Short answer

It means: selling non-food products in Amazon's EU stores requires valid names and contact details of the EU Responsible Person and the manufacturer for each brand; without them listings may be removed. The date in the notice is 2024-12-13. Amazon Seller Forums, News_Amazon: New widget for GPSR compliance

The key facts at a glance

Date in the notice
2024-12-13, the day GPSR starts to apply. Amazon Seller Forums, News_Amazon: New widget for GPSR compliance; GPSR Art. 52
What to provide
The name and contact details of the EU Responsible Person and the manufacturer for each brand. Amazon Seller Forums, News_Amazon: New widget for GPSR compliance
Several stores
Provide it separately for each EU store, even if the information is the same. Amazon Seller Forums, News_Amazon: New widget for GPSR compliance
After validation
The Responsible Person information appears on the product detail pages within 24 hours. Amazon Seller Forums, News_Amazon: New widget for GPSR compliance
Legal basis
GPSR Art. 19: the online offer must show the manufacturer and, where it is outside the EU, the EU responsible person. GPSR Art. 19 Buchst. a; GPSR Art. 19 Buchst. b
Four steps after this notice1Find an EU responsible personRequired where the manufacturer isoutside the EU2Enter it per brand in the GPSRwidgetResponsible person and manufacturername and contact3Once for each EU storeEven if the information is the same4Wait for validation, then checkthe pageShown within 24 hours of validation
Figure 1. Four steps after this notice

What does the sentence mean?

Amazon's notice says: when the regulation becomes applicable (2024-12-13), listings without valid EU Responsible Person and manufacturer information may be removed. Amazon Seller Forums, News_Amazon: New widget for GPSR compliance

The notice addresses sellers of non-food products in Amazon's EU stores. Amazon Seller Forums, News_Amazon: New widget for GPSR compliance

Why does the law require it?

A product may only be placed on the EU market if an economic operator established in the EU is responsible for it. GPSR Art. 16 Abs. 1

The online offer must show the manufacturer's name and address and, where the manufacturer is outside the EU, the name, postal and electronic address of the responsible person. GPSR Art. 19 Buchst. a; GPSR Art. 19 Buchst. b

The responsible person's contact details must also be on the product, packaging, parcel or an accompanying document. GPSR Art. 16 Abs. 3

What do you do now?

  1. Decide who your EU responsible person is: an EU manufacturer, an importer, an authorised representative with a written mandate, or an EU fulfilment provider where there is no other operator. Verordnung (EU) 2019/1020 Art. 4 Abs. 2
  2. Find the GPSR widget in your seller account and enter the responsible person's and manufacturer's name and contact details per brand. Amazon Seller Forums, News_Amazon: New widget for GPSR compliance
  3. If you sell in several EU stores, provide it once in each store. Amazon Seller Forums, News_Amazon: New widget for GPSR compliance
  4. Wait for validation; afterwards the information appears on the product pages within 24 hours. Amazon Seller Forums, News_Amazon: New widget for GPSR compliance
  5. At the same time print the same responsible person details on the product or packaging. GPSR Art. 16 Abs. 3

What this guide did not verify

Not verified here: the current button names and page location of the widget in Amazon's help pages (they need a login). Notices exist in several versions; the text you received may differ from the quotation above.

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What sellers also ask

I only sell on Amazon.de. How many stores?

Provide it in each EU store you sell in; one store means one submission. Amazon Seller Forums, News_Amazon: New widget for GPSR compliance

How long until the product page shows it?

After validation the Responsible Person information shows within 24 hours. Amazon Seller Forums, News_Amazon: New widget for GPSR compliance

I have no EU responsible person.

Find one first, then return to the account to enter it. See the GPSR guide for details.

Where does each statement come from?

Every source below is a legal text or an authority page; click through to compare.

  1. Amazon Seller Forums, News_Amazon: New widget for GPSR compliance · read 2026-10-27
  2. GPSR Art. 16 Abs. 1 · read 2026-10-18
  3. GPSR Art. 16 Abs. 3 · read 2026-10-18
  4. GPSR Art. 19 Buchst. a · read 2026-10-18
  5. GPSR Art. 19 Buchst. b · read 2026-10-18
  6. GPSR Art. 52 · read 2026-10-18
  7. Verordnung (EU) 2019/1020 Art. 4 Abs. 2 · read 2026-10-18

This guide summarises public legal texts and authority pages as general information. It is not legal advice. For your case, ask a licensed German lawyer.

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